Web Site Promotion

With the advent of free web site hosting services and software that eliminates the need to know HTML, building a web site is easy. Web site promotion is another story entirely. There's so much information available that it can be hard to know where to start.

Luckily, there are a few simple tips that can help you increase traffic to your site.

  • Make sure your site is finished before you start your web site promotion efforts. Visitors who see an "under construction" sign on your web site are unlikely to return.
  • When you're building your site, use META tags and appropriate keywords in your titles and body text. This will make it easier for search engines to classify your site.
  • The most basic web site promotion technique is to use frequent content changes to increase the amount of return visitors that come to your site. Update your site on a regular basis and people will gladly come back to see what's new.
  • Reciprocal links, putting a link to another site on your page in exchange for them linking to your site, can help you gain visitors and increase your position in search engine rankings.
  • The easiest form of free advertising is to use an e-mail signature with your web site address at the end of every message you send. If your site is for your business, make sure your web address is on your business cards, company letterhead, and anywhere you'd normally include your phone number.
  • The most important form of web site promotion is submitting your site to Yahoo and other major search engines. However, don't waste your time submitting to obscure search engines that won't get enough traffic to make a difference in your web site promotion efforts. Most Internet users will stick to the major search engines for their web browsing.
  • Web site promotion is an ongoing process. Analyzing your server log files will help you determine what search engines and keywords people are using to reach your site. Many Internet service providers offer free software tools to help you analyze this data.